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News Resealable aluminum bottle strikes with energy| Resealable aluminum bottle strikes with energy | [2008-07-15] |
| New 16.9-ounce aluminum bottle with 38-millimetre roll-on pilfer-proof closure energizes market for Venom low-carbohydrate/calorie energy drink from Dr Pepper Snapple Group, Plano, TX. Although company declines to identify supplier, most likely source of straight-sided, resealable aluminum bottle with gently sloped shoulder appears to be CCL Container, Hermitage, PA. Explaining choice of material, Darrell Bentley, senior packaging engineer for Dr Pepper Snapple, says, “Aluminum is superior to a majority of alternatives and allows us the opportunity for the desired product shelf life. The new packaging for Venom is resealable, portable and easier to drink from than a regular can. The large opening on the container allows the user to consume the beverage more easily/readily. Unlike energy drinks in cans, the resealable package also allows the consumer to enjoy the product during multiple occasions without concerns of carbonation loss or spillage.” Closure, litho-printed in three colors, complements bottle’s eight-color, litho-printed graphics. Brooding black background shows off reverse-printed flavor over blazing red/black snake-like eye, name bookended with dripping V, elongated M. Sold singly in two flavors, Black Mamba, Mojave Rattler, Venom energy blend sells for suggested retail price of $2.29.
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